Big things continue to happen here at myBurbank since our relaunch from BurbankNBeyond back in April 2013.
To start with, is the community’s appreciation. We have already TRIPLED our readership in the past six months, hitting 35,000 unique readers in a recent report from Google Analytics. That included over 55,000 readers who read from 105,000 pages in just one month’s time. Add to that our Twitter following which is now over 3,550, where we report breaking news items 24 hours a day, seven days a week. People have made us the number one choice for breaking news in Burbank.
For these reasons, we have decided to expand our site and start to offer even more.
We now have a new section for Magnolia Park. This is one of the true jewels of the City of Burbank, where small businesses continue to thrive. It is a well know fact that Burbank citizens make a conscious decision to spend their money in Burbank and many times support these businesses who give customers that small town, dedicated service.
Our Associate Editor, Lisa Paredes, has been overseeing the concept and design and will be out in the area constantly finding the stories that make that part of Burbank so special. You will need to check in constantly to see what is happening, such as Ladies Night Out or even the upcoming Holiday in the Park, one of the most popular events in Burbank.
Another new section is our Night Life page. Our Night Life editor, Madison Jones, will be out and around to find out the most popular happenings in the Burbank evenings. Great restaurants, happening clubs, fantastic Happy Hours, and entertainment venues will also be featured along with local bands. We also have a Twitter account set up just for you night owls and party animals at @myBurbankNights. Follow us there to see a whole different Burbank.
We are also working to expand our guides and will be introducing our Burbank Business Guide. This guide will allow Burbank businesses to list information about their business for free and for an additional small fee, will also allow them to give information about their business to help attract customers. It will give businesses a chance to reach a large, local audience without having to pay large fees in this current economic climate.
We also really hope that you support the businesses that advertise on our site. Some of our long term advertisers include UMe Credit Union, Community Chevrolet, The Smoke House, Designer Doors & Windows, M & M Flooring, Burbank City Federal Credit Union, Gary Bric’s Ramp, and The Bob Hope Airport. We have many local community groups who also advertise on our site. Please look into their worthwhile events! As one advertiser told us, they booked their ad with us because they actually wanted their ad seen by Burbank residents.
We have several more advertisers ready to come on board also. Burbank business people are finding that being on our site 24 hours a day, seven days a week is far more appealing then one printed ad in a newspaper that goes to just under 6,500 homes. And once the paper has been looked at, it is tossed away (hopefully recycled!) and never to be seen again.
Finally, we want to thank everyone who supports our site. This is a Burbank owned and operated site. ALL of our staff members live or work in Burbank and many have lived here their entire lives. Our Associate Editor, Lisa Paredes, reports on the schools and she has two children in our schools. Our Chief Photographer, Ross A. Benson, has been covering events here in Burbank for the past 40 years. Ross, Stan Lynch, Greg Simay, Joyce Rudolph, as well as myself and a couple of others are life-long residents.
So yes, that is why our coverage and knowledge of Burbank is better. We spell the streets right (and know where they are!), know where the events are and the people behind them. We are all located here in Burbank, not Downtown Los Angeles. You can also find us everyday on your computer, tablet, or even smart phone by just typing in www.myBurbank.com, compared to other local news sources that have nothing but empty racks around town.
And most importantly, we are out and around all day, all night, whenever news, sports, and events happen! That is why we are the best when it comes to local community news and breaking news. Make sure you follow our Twitter feed at @myBurbank NEWS, @myBurbankSports and @myBurbankNights the next time you want to know what is happening in the city.
Come out and meet our staff next Friday, November 22, at Holiday in the Park in Magnolia Park where we will be located at the UMe Credit Union Parking lot next to KFI’s Tim Conway Jr., who will be broadcasting his show live that evening from there. We will have some great gifts and prizes to giveaway.
This is our community and we are here for you!