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Trena Pitchford, a highly respected non-profit executive, has been appointed to the newly created position of Director of Development for Burbank Arts For All; it was announced today by Craig Murray and Alexandra Helfrich, co-chairpersons of the organization, to whom she will report. Working closely with the executive committee and the board
of directors, Pitchford will be responsible for overseeing and directing all fundraising initiatives. She will also be responsible for building and expanding relationships with Burbank businesses and the community, as well as marketing and communications and various administrative duties. Pitchford will be located in Burbank Arts For All’s new downtown offices at 348 East Olive Street, Suite D, in Burbank.
In making the announcement, Murray and Helfrich said, “Trena’s proven success and forward thinking approach to the non-profit sector, coupled with her experience and passion for the arts, makes her the ideal executive to help Burbank Arts For All bring even more valuable arts programs to our schools. We are thrilled to have her on board.”
“As an artist, arts administrator, fundraiser, and arts advocate, it’s a personal goal and core passion of mine to further the arts,” added Pitchford. “I am thrilled to join the foundation in support of arts education in Burbank. I have worked and played in Burbank so many times over my career and I have always admired its small town feel with its big city business. I look forward to meeting community and civic leaders, parents and teachers, but most of all, “I look forward to the impact we will make together supporting arts education for the children of Burbank.”
Prior to joining Burbank Arts for All, Pitchford was Director of Corporate Partnerships for Big Brothers, Big Sisters of Greater Los Angeles where she was the direct liaison to all corporate partners with the goal of acquiring over $350,000 in annual funding, securing Big volunteers through employee engagement and creating unique experiences funded by partners for Bigs and Littles. Strategies included cause marketing campaigns, formal and informal presentations, grant writing and reporting, or securing sponsorship for events.
She has been a major supporter of the performing arts having worked at LA Stage Alliance where she administered programs for over 230 performing arts organizations including the Ovation Awards, LAStageTIX, LA StageTimes and she managed the organization’s business workshops: National Arts Marketing Project and The Next Stage business seminars. Pitchford also published stories in LA Stage magazine and sat on steering committees for community projects such as 365Days/365Plays, Free Night of Theatre and the LA Arts Town Hall in association with the LA County Arts Commission, Department of Cultural Affairs for the City of Los Angeles, The James Irvine Foundation and Center for Cultural Innovation. Since 2009, she has served as a Board Member to The Syzygy Theatre Group operating out of the Grove Theatre Center in Burbank, California.