January 28 @ 9:00 am – 11:00 pm
Gelson’s will open a new neighborhood market in Toluca Lake with a full day of grand opening events.Festivities begin at 8:00 a.m. with a ribbon-cutting ceremony in partnership with the Toluca Lake Chamber of Commerce, followed by performances from the Toluca Lake Elementary School band and cheerleaders. The store officially opens at 9:00 a.m.The first 100 guests in line will receive swag bags filled with Gelson’s private-label products. The celebration continues with a block-party-style experience featuring sampling, giveaways, complimentary Thrifty Ice Cream, coffee provided by Melissa’s Produce, and in-store tastings throughout the day and evening.Open daily from 6 a.m. to 11 p.m., the market is designed for convenient, personalized shopping and features full-service meat and seafood departments, premium produce, baked goods, floral offerings, natural and kosher selections, gift baskets, and a dedicated wine cellar. Gelson’s Kitchen offers takeout options including a soup-and-salad bar, a self-serve poké station, and a pizza and Roman-style pinsa counter. Additional amenities include a full-service coffee bar, a full-service Thrifty Ice Cream counter, self-checkout, surface and off-street parking, free Wi-Fi, cafe-style sidewalk seating, and online ordering and delivery through DoorDash and Instacart.