Golden Road Brewing recently released the new 2020 IPA benefiting the L.A. River Revitalization Corp’s (LARRC) Greenway 2020 Project. While the local brewery will donate $1 to the LARRC for every pint and four-pack sold, the rising company also wants to raise awareness of the efforts to turn all 51 miles of the Los Angeles River into a public green space by the year 2020.
“I cross the river four times a day. I live near and work along the river and always think about its incredible potential,” said Tony Yanow, co-founder of Golden Road. “It was amazing to hear Omar’s [Brownson, executive director of the LARRC] vision of what the river can be. It reminded me of the High Line project in New York City – a now beloved public park that took an eyesore on the verge of demolition and turned it into a beautiful, positive thoroughfare through the heart of the city. We want to do the same for L.A. through Greenway 2020.”
At a recent release party for the newest member of Golden Road’s Custom IPA (India Pale Ale) series, Justin Hager, communications director for Assemblyman Mike Gatto, presented Golden Road co-founders Yanow and Meg Gill with certificates from the State Assembly for their support of the Greenway 2020 initiative.
The L.A. River Corp is a non-profit organization working to transform the L.A. River through purposeful real estate and economic development. The group, along with its public and private partners, looks to create sustainable land use projects and add programs for the community along the river.
“Building a cleaner, greener and more connected Los Angeles along the L.A. River takes enthusiasm and commitment. Meg, Tony and the entire team at Golden Road continue to demonstrate that you can have fun while making a difference,” said Brownson. “We are thrilled to partner with Golden Road Brewing to build the awareness of our Greenway 2020 campaign to improve the quality of life in Los Angeles by connecting the 51-mile L.A. River.”
The 2020 IPA is the fourth in the brewery’s Custom IPA series, including Heal The Bay IPA, Better Weather IPA and Burning Bush IPA. Four hundred barrels of the 2020 IPA were brewed and the company stands ready to make more in the future.
Brewmaster Jesse Houck described the 2020 IPA as a “medium malt-bodied red IPA with huge pine and citrus aroma and a touch of tropical.”
The “outdoorsy beer” also has elements of cedar, Houck added. The 60,000 cans in the first release are emblazoned with an image of “what the L.A. River will look like in 2020.”
“The L.A. River is a flood control district, but it can be something beautiful,” Brownson added. “We want to make this something for people to enjoy for generations to come.”
“I’m excited about this project and that Golden Road is part of it,” Yanow also commented. “This project is important to me personally and is great for the city.”
Golden Road Brewing was founded in 2011 by Yanow and Gill with the plan to bring locally-brewed beers to the people of Los Angeles and is the first to can craft beer in the area. The Pub at Golden Road, situated next to the L.A. River off of San Fernando Road, and Tony’s Darts Away, located on Magnolia Blvd. in Burbank, are two popular local hangouts serving food and the company’s craft beer on draft.