SIGMA Corporation, a world leader in imaging technologies, launched SIGMA Corporation of America’s new West Coast Showcase in Burbank on Saturday. According to Aubrey Duclos, Cine-Operations Specialist for the Burbank facility, initially the main focus of the operation is to directly support the regional film industry.
“The US is SIGMA’s largest market for our CINE product line” explained Duclos. A team of 5 CINE Tech specialist provides local service technicians, a SIGMA technical representative, administrative support, in addition to Duclos managing local operations, including business development, customer relations management, and sales.
“It has always been a goal of SIGMA to establish a west coast presence” noted Duclos. Burbank is a great location, as quality facility space was available, and it brings SIGMA closer to customers, allowing SIGMA to become a more active member of the film community.
The Burbank facility offers the film industry a range of services, including CINE equipment sales, service support, technical support, and product inventory.
But the Burbank operation is not limited to the CINE industry. A stroll through the facility’s new showroom gives a view of the SIGMA “Global Vision,” which includes the SIGMA portfolio of cameras, still lenses, CINE lenses, and SIGMA accessories. The entire Global Vision product and service line will gradually be built into the Burbank operation.
Another feature available to customers at the Burbank facility today is a 4K screening room. Duclos explained that “screening room space is at a premium in the industry, and 4K projection is still fairly rare.”
This is just one step in a plan to continue contributing to the community. A few additional activities planned include offering bi-monthly training classes, networking and social activities, speakers and seminars, as well as industry collaboration. This includes local artists guilds, unions, and students with an interest in the film industry.
In fact, Duclos offers an objective for the Showcase facility is to “educate (the community), learn (from the community), and see (or observe trends and needs in the community),” with the Burbank operation providing a solid operational presence, but also a long-term investment in the Burbank community.
All SIGMA’s Burbank staff were recruited locally, providing additional opportunities and new jobs in the local entertainment industry and community. Duclos assures that Burbank has a very motivated and highly skilled talent pool, and SIGMA is very excited to open opportunities with the company.
SIGMA’s Showcase in Burbank is open Monday through Friday, 10 a.m. ~ 4 p.m., except for holidays. You can also keep up to date with SIGMA USA activities with Facebook – SIGMA CINE LENSES US, and Instagram – @SIGMACINE.
Sigma can be located at 148 S. Victory Blvd in the Castle Building.
Gallery from the Ribbon Cutting and Grand Opening Parties: ( Click on any picture to see it larger)