Tag Archives: arcade

Burbank Town Center Remodel Nearly Complete

This year, the $60 million renovations of the Burbank Town Center which started in January 2017 will finally be complete, with new stores, a brighter atmosphere, and a revamped food court among other refurbishments.

(Photo by © Ross A Benson)

Visitors to the eighth largest mall in Los Angeles County have already noticed several new additions, including the renovated food court which has relocated from the third floor to the first floor. The modernized atmosphere has an improved seating area with USB compatible outlets and decorative lights.

“The new food court has a lot more seating available. It’s very spacious and it’s a lot more open. I think that’s one of the best changes they’ve made, moving the food court downstairs,“ said Atticus Bacchus, an employee of All Amusement Fun Center.

Although some restaurants have left the revitalized food court, several restaurants that were on the third level remain, such as Panda Express, Sbarro, and Mongolian Grill, which is coming soon.

(Photo by © Ross A Benson)

“Our goal is to introduce fresh new tenants to Burbank Town Center with an eye to making the dining terrace a go-to-place when visiting Burbank,” said Lance W. Taylor, director at CAPREF Burbank LLC, who has been overseeing the renovation of the mall.

Soon, there will be an outdoor dining terrace with a view toward Verdugo and west toward the Hollywood Hills. A new outdoor escalator will carry shoppers and diners to the space which faces the shops on San Fernando Blvd.

Two new entrances into the Burbank Town Center have been added to the east and west parking garages, allowing better circulation throughout the mall.

A grand staircase leading to an entrance into the mall has been made accessible on E. Magnolia Blvd.

New skylights throughout the mall, along with LED lighting and new flooring, provide a more energetic and positive shopping atmosphere than before.

Following AMC 8’s recent theatre remodel with reclining seats, stores such as New York & Co. and Vans have also been redesigned.

Burbank Town Center is currently home to 150 retail stores and soon, Cost Plus World Market will add to that number. The 17,000 sq ft store will be located on the first floor of the mall and is said to open in June or July.

(Photo by © Ross A Benson)

Additional changes include the relocation of See’s Candy from across the hall to provide more room for H&M, which will be located on the second and third levels. The fast fashion retailer is expected to open around summer or during the fall.

In 2017, H&M was the highest ranked fashion outlet according to Forbes America’s Best Employers and made the list of “Best Companies to Work for in Fashion” for Business of Fashion. New stores such as H&M and Cost Plus will likely benefit the local economy in providing job opportunities and better shopping experiences.

“With the $60 million mall renovation nearing completion and the addition of these new tenants, we are seeing increased activity from national and local retailers interested in calling Burbank Town Center home and we anticipate additional retailer announcements this year,” said Taylor.

Such new additions are enticing locals who are used to doing their shopping online or in other cities.

“The updates to the mall are exciting as it will bring about a much-needed change and update to the area. Many people drive to Glendale for stores like H&M and Cost Plus, so it will be great that their tax dollars will be staying here in Burbank,” said Wes Taylor, a resident of Downtown Burbank.

Although many new shops are coming to the mall, several stores that have become favorites in the community remain. LA County’s last mall arcade, the “All Amusement Fun Center” which has been in business for 24 years, has been relocated from the first floor to the third floor after it was nearly closed in 2017. In response to community outcry, owners Jim and Susan Rowton collaborated with Lance Taylor to find a suitable new location and were able to keep the arcade open while adding several new games.

(Photo by © Ross A Benson)

On March 3, the All Amusement Fun Center hosted a community event, allowing visitors to play games, get their faces painted, and have balloon animals made— all free of charge.

New resting stations with USB compatible outlets give shoppers downtime to sit and relax between stores. For young families, there are two new play areas which provide a chance for parents to monitor their kids as they take a break from shopping.

Recently added Tesla Superchargers are located on the top of the Burbank Town Center parking garage at 495 North Third St. The station, which allows drivers to charge their cars much quicker than at home, is among the largest in the country, with 20 public-access stalls at the rate of $0.20 per kilowatt hour.

On the third level near Sears, interactive murals were recently installed by students from Burbank High, Providencia Elementary, Brett Hart Elementary, and Jordan Middle School. The murals feature illustrations encouraging shoppers to pose and take part in the images to share on social media.

Burbank Town Center is located at 201 East Magnolia Blvd.

Burbank Arcade Welcomes All

On Saturday, March 3, the All Amusement Fun Center at Burbank Town Center hosted an event from 11 a.m. to 2 p.m. allowing visitors to get their face painted, request balloon animals, and play an unlimited amount of arcade games— all free of charge.

(Photo by Ross A Benson)

After 24 years, owners Jim and Susan Rowton are thankful for the continued influx of customers, especially since the arcade was nearly closed last year in light of the mall’s refurbishments.

Relocated from the first floor to the third floor, the All Amusement Fun Center has taken on a brighter energy and a more inviting ambiance. While many of the arcade’s games come from the previous location, half of the games are brand new. Recent additions include claw machine games, which allow patrons to play until they win a stuffed animal.

“People love that and it’s a beautiful new concept that is part of what’s called a fair play initiative that’s started in the industry and something we embraced immediately,” said Jim Rowton. “We love giving back to people. The more you give them, the more you win their business and the more you win their trust, and that’s what we’re all about.”

Among the arcade’s most popular games, racing games linked online allow patrons to compete against other gamers across the world.

(Photo by Ross A Benson)

Rowton also recognizes the arcade as an opportunity to show hospitality to the disabled and mentally impaired.

“We love the fact that they entrust us and feel comfortable here. It really touches us, that families come here and their kids can have a slice of normalcy and enjoy things that others of us take for granted.”

While some arcades might showcase lackluster prizes for patrons saving up their tickets, Rowton has worked hard to stock the best quality prizes for customers. From stuffed animals to Star Wars themed wallets among other items, the display case has something of interest for gamers of all ages.

“One of the things we’re most proud about is our merchandise. We work hard to shop for the community and be astute and expert buyers so we can put prizes out there that people can win easily,” said Rowton.

(Photo by Ross A Benson)

If a gamer is a few tickets short of the cost of a prize, a claw machine gives them the chance to win 30 to a thousand tickets to meet their goal.

“We try to be very generous about giving back to people. It’s been one of the things that made us successful over the years.”

(Photo by Ross A Benson)

When Los Angeles County’s last mall arcade nearly closed in 2017, the community spoke up and made it known that Rowton’s business holds a special place in their lives. With the help of Lance W. Taylor, director at CAPREF Burbank LLC, who has been overseeing the renovation of the Burbank Town Center, the arcade’s closure was avoided. Instead, the Rowtons collaborated with Taylor so that the All Amusement Fun Center would be relocated and refurbished.

“Special marketing events like this one, with a generational tenant like All Amusement, help connect the community with our tenants, and give them a reason to visit the new Burbank Town Center. We hope their experience gives them a new perspective and makes them want to come back to both All Amusement and the mall,” said Taylor.