Tag Archives: the business of music

Experts Talk About The Business Of Music

Four experts in their fields from the music industry talked about their experiences getting into the music business and what they look for when hiring people at the Creative Circles Forum The Business of Music.

Held at the Garry Marshall Theatre and presented by the Burbank Arts For All Foundation, the forum was attended by a nearly packed house of students, parents, Burbank Unified teachers and staff and members of the community.

the business of music

L/R Ryan Shore. Charles Inouye, Amy Roach, Bill Bennett and Trena Pitchford. (Photo by Ross A. Benson)

Chief Business Development and Consultant at B Brands Bill Bennett (also formerly President of Geffen Records, Maverick Records and Warner Bros. Nashville), iHeartMedia Connections VP Amy Roach, two-time Emmy Award winner and Grammy Award nominee composer Ryan Shore and Golden Reel Award-winning music editor Charles Martin Inouye answered questions posed by the audience and by moderator and Burbank Arts For All Foundation Executive Director Trena Pitchford.

“We all know that music programs in schools have a tremendous positive effect on kids,” commented Pitchford. “Kids who practice and perform music demonstrate improvement in a wide variety of areas effecting their academic, social and emotional development.”

L/R Panelists Charles Martin Inouye, Amy Roach, Ryan Shore and Bill Bennett. ( Photo by Ross A. Benson)

“But how can a kid who is inspired to play a tuba in band translate those skills into a career? Burbank Arts for All Foundation was thrilled to bring together over 80 guests including donors, parents, professionals and students to provide practical advice and insight into the many careers involving music right here in Burbank.”

Panelists also talked about the future of their respective fields, from branding, composing and developing individual careers. Intellectual property, Virtual Reality and branded content were some of the future-focused topics panelists touched upon.

14.8 million American artist-creators earned almost $6 billion from posting their music, videos, art, crafts and other works online in 2016, according to a report recently released by the Re:create Coalition.

(Photo by Ross A. Benson)

After the hour-long discussion, the students and other members of the audience spoke with the panelists one-on-one at a reception.

“Thanks to a generous sponsorship from Poquito Mas, kids from John Burroughs and Burbank High schools attended the evening for free and were inspired by our expert panel,” Pitchford added.

“These special opportunities validate their instincts as they begin to plan life after high school. The Foundation is incredibly honored to support students as well as Burbank’s creative economy by connecting public education with creative experts in Burbank.”

“Burbank Arts for All Foundation hosts Creative Circles Forum conversations twice a year to bring our community together in support of the arts, arts education and creative innovation in Burbank,” Pitchford also said.

(Photo by Ross A. Benson)

She noted The Business of Music forum was presented “in support of BUSD’s Music Is Instrumental campaign… [to connect] vocal and instrumental music programs in BUSD to career pathways with some of the top businesses in Burbank.”

To date, the BUSD Music Is Instrumental campaign has raised more than $81,000 towards the initial, 2017-18 goal of $120,000 for instrumental repair and replacement at the district’s secondary schools. A number of community efforts, including 1000 For 100 and You’ve Been Noted, have raised money and spread awareness of the campaign.

The Business Of Music Forum Aims To Engage Students

Four experts in the music industry will talk about careers at The Business of Music Creative Circles Forum on Thursday evening, March 8.

Panelists in the one-hour discussion include iHeartMedia Connections VP Amy Roach, Chief Business Development and Consultant at B Brands Bill Bennett, two-time Emmy Award winner and Grammy Award nominee composer Ryan Shore and Golden Reel Award-winning music editor Chuck Martin Inouye.

Presented by the Burbank Arts For All Foundation, The Business of Music aims to engage Burbank students with ways to work in the music field as adults.

business of music

Panelists Bill Bennett, Charles Martin Inouye, Amy Roach and Ryan Shore will discuss The Business of Music at the March 2018 Creative Circles Forum.(Image Courtesy Burbank Arts For All Foundation)

“Thousands of kids participate in BUSD’s general music, instrumental music and vocal music programs,” commented Executive Director Trena Pitchford. “Over our 12 year history, Burbank Arts for All Foundation has invested thousands of dollars into these music programs throughout the District and, this year, we continue to support BUSD’s Music Is Instrumental campaign.”

“Through our next Creative Circles Forum focused on The Business of Music, the Foundation strives to connect public education to career pathways by hosting an inspiring dialogue with leading experts in the fields of music.”

“Guests and students alike are sure to hear inside tips and tools of the trade, gain exposure to the vast field of jobs in the music business and have the unique opportunity to mix and mingle during the reception,” she added. “We guarantee an engaging evening for anyone with a love for music!”

Tickets for the event are $20 for general admission and $10 for current Foundation Community Circles Members. Students with a Burbank Unified high school identification card will be admitted free of charge.

Some tickets will be available at the door beginning at 6:30 p.m. More information on the event can be found here. Free parking is available on site and on surrounding streets.

The Business of Music Creative Circles Forum begins at 7:00 p.m. at the Garry Marshall Theatre located at 4252 West Riverside Drive in Burbank.