Tag Archives: creative circles forum

Experts Talk About The Business Of Music

Four experts in their fields from the music industry talked about their experiences getting into the music business and what they look for when hiring people at the Creative Circles Forum The Business of Music.

Held at the Garry Marshall Theatre and presented by the Burbank Arts For All Foundation, the forum was attended by a nearly packed house of students, parents, Burbank Unified teachers and staff and members of the community.

the business of music

L/R Ryan Shore. Charles Inouye, Amy Roach, Bill Bennett and Trena Pitchford. (Photo by Ross A. Benson)

Chief Business Development and Consultant at B Brands Bill Bennett (also formerly President of Geffen Records, Maverick Records and Warner Bros. Nashville), iHeartMedia Connections VP Amy Roach, two-time Emmy Award winner and Grammy Award nominee composer Ryan Shore and Golden Reel Award-winning music editor Charles Martin Inouye answered questions posed by the audience and by moderator and Burbank Arts For All Foundation Executive Director Trena Pitchford.

“We all know that music programs in schools have a tremendous positive effect on kids,” commented Pitchford. “Kids who practice and perform music demonstrate improvement in a wide variety of areas effecting their academic, social and emotional development.”

L/R Panelists Charles Martin Inouye, Amy Roach, Ryan Shore and Bill Bennett. ( Photo by Ross A. Benson)

“But how can a kid who is inspired to play a tuba in band translate those skills into a career? Burbank Arts for All Foundation was thrilled to bring together over 80 guests including donors, parents, professionals and students to provide practical advice and insight into the many careers involving music right here in Burbank.”

Panelists also talked about the future of their respective fields, from branding, composing and developing individual careers. Intellectual property, Virtual Reality and branded content were some of the future-focused topics panelists touched upon.

14.8 million American artist-creators earned almost $6 billion from posting their music, videos, art, crafts and other works online in 2016, according to a report recently released by the Re:create Coalition.

(Photo by Ross A. Benson)

After the hour-long discussion, the students and other members of the audience spoke with the panelists one-on-one at a reception.

“Thanks to a generous sponsorship from Poquito Mas, kids from John Burroughs and Burbank High schools attended the evening for free and were inspired by our expert panel,” Pitchford added.

“These special opportunities validate their instincts as they begin to plan life after high school. The Foundation is incredibly honored to support students as well as Burbank’s creative economy by connecting public education with creative experts in Burbank.”

“Burbank Arts for All Foundation hosts Creative Circles Forum conversations twice a year to bring our community together in support of the arts, arts education and creative innovation in Burbank,” Pitchford also said.

(Photo by Ross A. Benson)

She noted The Business of Music forum was presented “in support of BUSD’s Music Is Instrumental campaign… [to connect] vocal and instrumental music programs in BUSD to career pathways with some of the top businesses in Burbank.”

To date, the BUSD Music Is Instrumental campaign has raised more than $81,000 towards the initial, 2017-18 goal of $120,000 for instrumental repair and replacement at the district’s secondary schools. A number of community efforts, including 1000 For 100 and You’ve Been Noted, have raised money and spread awareness of the campaign.

“Preparing Kids For Innovation” Forum Focuses On Creativity And Technology

The co-mingling of arts, sciences and technology was highlighted at a recent Burbank Arts For All Foundation Creative Circles Forum, “Preparing Kids For Innovation.” More than 125 guests attended the forum, held at The Colony Theatre in Burbank.

Approximately 40 students from Monterey High, Burbank High, John Burroughs High, Muir Middle, Luther Middle and Jordan Middle schools listened to the panelists talk about their personal experiences.

Moderated by Steve Venz (Visual & Performing Arts Coordinator and Project Lead for Arts + STEM Collaborative, Orange County Department of Education), the “Preparing Kids For Innovation” panelists included Jessie Kawata (Creative Strategist and Industrial Design Lead, JPL), Mark Hatch (CEO, Maker Partners), David Card (Physics and Engineering Teacher, Burbank High School) and Andre Bormanis (Writer, Producer and Science Consultant, Star Trek.)

“The evening’s conversation was very inspiring, exploring the worlds of space, engineering, the arts and even the entertainment industry!” commented Trena Pitchford, Executive Director of the Burbank Arts For All Foundation. “Our panelists were exceptional, sharing innovative ideas and insider insights of their industry.”

“The Foundation was thrilled to host another Forum where high school students receive practical tips and advice from the pros and our donors and guests enjoy a peek into the many ways an arts education and Burbank’s local economy are connected.”

Kawata talked about how her art education from ArtCenter College of Design added a new culture to JPL with design based strategies in her work with scientists. She works with JPL scientists to not just visualize space missions but to also brainstorm new space exploration projects.

As CEO of Maker Partners, Hatch said he likes to hire students with a degree in art, such as a Bachelor of Fine Arts, “because they know how to make anything.”

Hatch also talked about potential grant opportunities to build maker spaces through the California Community College Maker initiative that seeks to grow innovation in education and prepare students for STEM/STEAM careers that require 21st Century skills.

Burbank High teacher Card discussed that engineering and physics always include “Form, Fit and Function,” while emphasizing the tenet should require beauty and elegance. He talked about his new Intro to Engineering class and its project based learning opportunities that inspire kids to be creative.

 

Bormanis encouraged students to follow their passion, to not just color within the lines but look for opportunities to develop a wide range of skills.

Burbank Unified Board of Education President Larry Applebaum, Vice President Steve Ferguson and Clerk Dr. Roberta Reynolds also attended the forum, along with Burbank City Council Member Bob Frutos and Arda Tchakari, representing California State Senator Anthony Portantino’s office.

BAFA Forum Discusses Creative Industry Future

Innovation, technology and the future of the creative industry focused the attention of panelists and attendees at the most recent Burbank Arts For All Foundation (BAFA) Creative Circles forum. Held at the Colony Theatre, the BAFA forum featured perspectives from Burbank Unified’s Assistant Superintendent of Curriculum Development and Implementation Sharon Cuseo, special effects designer Darnell Isom, Vice President of Entertainment at 3D Systems Karl Meyer and Nickelodeon Animation Studios Technical Producer Christopher Young.

Much of the discussion from the open Q&A session centered on the skills, tools and preparation needed for high school and college students to enter the technology-laden fields of media, entertainment and creative industries.

(Photo by Ross A. Benson)

(Photo by Ross A. Benson)

“There are many, many talented people here in California, working in their fields for many more years,” acknowledge Isom, a special effects designer at Legacy Effects, noting that it can seem daunting for people to break in to creative fields.

Isom started as a runner and then became a mold maker. He took classes at night and taught himself computer programs. Isom talked with more established designers, and asked for small opportunities to prove himself, to contribute as a designer. His persistence and dedication to learning computer programs and new technology led him to his position as a special effects designer, working on films including Avengers, Iron Man, Avatar, and Pacific Rim.

Burbank Mayor David Gordon with Panelist Darnell Isom. (Photo by Ross A. Benson)

Burbank Mayor David Gordon with Panelist Darnell Isom. (Photo by Ross A. Benson)

Computer programming in the creative industries is vital, added Young. He expressed excitement about the harnessing of game engine technology as a platform for students to tell stories and learn to design.

“The barrier to entry is almost nonexistent,” said Meyer. “There’s some cost but it’s not prohibitive like in the past.”

BAFA Members Alexandra White Helfrich, Carrie Pascall Brown, and panelist Darnell Isom, Sharon Cuseo,Christopher Young, Moderator , Karl Meyer. ( Photo by Ross A. Benson)

BAFA Members Alexandra White Helfrich, Carrie Pascall Brown, and panelist Darnell Isom, Sharon Cuseo,Christopher Young, Moderator , Karl Meyer. ( Photo by Ross A. Benson)

Meyer also emphasized that living in the Burbank area, in the center of creative industries, is a great advantage.

“Having the right attitude and not a sense of entitlement” is also key, according to Meyer, along with being prepared to contribute and be a valuable employee.

All the panelists agreed that one of the most crucial pieces of technology students should learn to use are 3D printers. Coding was also brought up as an important skill for the emerging job market.

Cuseo briefly talked about the development of classes at both Burroughs and Burbank High Schools to specifically address the technology and skills requirements of careers in the 21st century. She mentioned the California Career Pathways grant BUSD received along with other area high schools and colleges of the Verdugo Creative Technologies Consortium, funding curriculum and teacher development.

Darnell Isom and Sharon Cuseo. (Photo by Ross A. Benson)

Darnell Isom and Sharon Cuseo. (Photo by Ross A. Benson)

The BAFA forum was attended by Burbank Mayor Dr. David Gordon, City Councilmember and candidate Emily Gabel-Luddy, City Council candidate Chris Rizzotti, City Council candidate Juan Guillen, City Manager Mark Scott and City Treasurer and Vice Chair of the Verdugos Workforce Investment Board Debbie Kukta.

Burbank Unified Board of Education President Roberta Reynolds, Board of Education member Dave Kemp, BUSD, Board of Education member–elect Steve Ferguson, Board of Education candidate Greg Sousa and BUSD Superintendent Dr. Jan Britz also attended, along with Gary Olson, President of the Burbank Chamber of Commerce and Chairman of the Verdugos Workforce Investment Board.

“What an inspiring evening! Through our Creative Circles Forum, Burbank Arts for All Foundation’s goal is to provide a bridge where our local public school district, city officials, parents, artists and business leaders can begin to identify commonalities to further Burbank’s healthy community and creative economy,” commented BAFA Executive Director Trena Pitchford.

(Photo by Ross A. Benson)

(Photo by Ross A. Benson)

“We are in a moment of opportunity where our school district is implementing digital media and digital manufacturing courses for our tenth through twelfth -graders and our local employers are seeing a need for qualified employees in the creative tech industries.”

“I was so impressed with the innovation represented in each of our expert panelist’s career history,”  added Pitchford. “With guidance from experts like these, we hope that our students will have the resources and education to find their career pathway today so that they can succeed tomorrow.”

BAFA will post a list of resources for parents and students recommended by the panelists online in the next few days at http://www.burbankartsforall.org/creative-circles-forum.

Nickelodeon Animation Forum Engages Capacity BAFA Crowd

Nickelodeon Animation Studio in Burbank hosted “The Creative Process In Animation Production” as part of the Burbank Arts For All Foundation’s semi-annual Creative Circles Forum series. The panel of Nickelodeon experts in production, development and the creative side of animation discussed the process to a capacity crowd on Thursday, October 22.

Moderated by Senior Vice President of Animation Current Series Rich Magallanes, the panel discussed the complex and years-long process of pitching, developing and producing an animation series, after showing a clip reel of some of the studio’s biggest hits.

Creator Chris Savino, VP Animation Development Jill Stewart Sanford, moderator Sr VP Animation Current Series Rich Magallanes and Sr VP Animation Production David Steinberg lent their insight and experiences to an attentive crowd at the BAFA Creative Circles Forum. (Photo By Ross A. Benson)

Creator Chris Savino, VP Animation Development Jill Stewart Sanford, moderator Sr VP Animation Current Series Rich Magallanes and Sr VP Animation Production David Steinberg lent their insight and experiences to an attentive crowd at the BAFA Creative Circles Forum. (Photo By Ross A. Benson)

Creator Chris Savino, Nickelodeon Vice President of Animation Development Jill Stewart Sanford and Nickelodeon Senior Vice President of Animation Production David Steinberg took the audience through the expensive and mammoth effort to make a show.

From first pitch to a show’s airing on television averages two to four years, explained Sanford. Once a pitch has been accepted and enters production with writers and artists producing storylines and images, one show can take around 10 months and approximately one million dollars to produce.

Trena Pitchford, BAFA Executive Director, welcomed the audience of adults and a large number of middle- and high-school aged kids.

“We want to let you know that we support you and are behind you and hope this conversation can help you with your future,” Pitchford said.

(Photo By Ross A. Benson)

(Photo By Ross A. Benson)

Nickelodeon Human Resources Manager Carson Smith also welcomed the audience and directed his comments to the students in the group.

“A job in the animation business is a real job with a real paycheck,” Smith noted.

In addition to students and parents, the president of the Burbank Unified Board of Education, Dr. Roberta Reynolds, attended the Nickelodeon animation forum along with BUSD art teachers, principals and administrators, including BUSD’s Visual and Performing Arts Chair Peggy Flynn.

Burbank Councilmembers Emily Gabel-Luddy and Jess Talamantes were also in attendance as well as several BAFA members and BUSD PTA arts chairs.

Burbank Arts For All Foundation representatives flank Nickelodeon's animation panel. From left to right: Carrie Brown (BAFA), Chris Savino, Rich Magallanes, Carson Smith, David Steinberg, Jill Stewart Sanford and Trena Pitchford (BAFA) (Photo By Ross A. Benson)

Burbank Arts For All Foundation representatives flank Nickelodeon’s animation panel. From left to right: Carrie Brown (BAFA), Chris Savino, Rich Magallanes, Carson Smith, David Steinberg, Jill Stewart Sanford and Trena Pitchford (BAFA) (Photo By Ross A. Benson)